品味雅虎

What Is Yahoo?（什么是雅虎？）

　　什么是雅虎？雅虎CEO卡巴尔·巴茨在接受 TechCrunch 创始人迈克尔·阿灵顿（Michael Arrington）采访时，这么说：

　　原文：What is Yahoo?…Listen Yahoo is a great company that is very, very strong in content for its users, uses amazing technology to serve up what increasingly we think is going to be the web of one. For instance, on our today module in the front page, every 5 minutes we have 32,000 different variations of that module. So you don’t even know what I’m seeing in fact we serve a million different front page modules a day and that’s just through content optimization. And that’s just the beginning…Customized because we know the things you’re interested in. Maybe you don’t like light entertainment maybe you like a certain sports team, etc., etc. And our click through rate went up twice. So the point is, people come to us to find out what is going on with the world in a very nice quick fashion to do their communications, email, messanger, check-in on their teens. We all know about Yahoo finance. It’s a places where you can just get it together. It’s collated for you, it’s all the things as you’re moving, you can even get your social information there. Everybody moves through many websites in a day, Yahoo is one they always stop at.

　　大意：雅虎是一家在内容方面非常强大的公司，它也正在互联网领域拓展。我们的首页拥有3.2万个模块，每天向一百万读者提供内容。这些内容都是定制的。自从启动内容定制服务以来，我们的广告点击率已经提升了两倍，人们喜欢查看自己感兴趣的内容。”你可以在这里获得一切。”雅虎是一个人们愿意停留的网站。

　　有意思的是，当阿灵顿问 AOL 的CEO Tim Armstrong “What is AOL?”时，后者只说了一句话：AOL is planning on being the largest high quality content producer for digital media.（AOL 正在规划最大的高品质数字内容制作）